Plastic Is A
Weapon
Client: Ocean Conservancy
Target Audience: Individuals, policy makers, and community leaders who are committed to reducing plastic pollution.
Insight: People use plastic for convenience.
Big Idea: A moment of your convenience is a catastrophe for the ocean.
Art Director: Chon Kei Chan
Instructor: Mel White
3 Print Ads
Emerging Tech Ad
A plastic bottle in the ocean.
A virtual reality headset changes how users see things making a simple plastic bottle look like a missile underwater.
They can pretend to pull a plastic bottle from the ocean and watch it turn from a missile back to a bottle as it comes up.
The message is revealed.