Wild Within
Client: Taste of the Wild
Target Audience: Health-conscious pet owners seeking natural and high-protein food options for their dogs.
Insight: Dogs evolved from wolves yet their natural instincts remain strong.
Big Idea: Beneath every belly rub and tail wag is a predator waiting to be fed right.
Art Director: Chon Kei Chan
Instructor: Mel White
COMMUNICATION ARTS Student Showcase Award
GRAPHIS NEW TALENT Silver, Advertising Division
3 Print Ads
Digital Ad
Instagram posts show that dogs fed primal diets unleash their wild within and transform into apex predators with similar tastes.